Overview

• Salary

  20,000 PHP ~ 25,000 PHP

• Industry

  Engineering

• Job Description

  • Website Management
  - Build website and develop operation strategies such as but not limited to WTB-now button, EC linkage, and Content Syndication.
  - Update and include contents regularly.
  - Create write-ups for news and events & promotions section.
  - Contact third party agency to upload new products and product information.
  
  • Search Advertisements (SEO and SEM)
  - Listing of search keywords for each product and execute search advertisement accordingly.
  
  • Develop Digital Campaign
  - Conceptualize for the whole Fiscal Year and communicate with the agency. (Must be aligned to Panasonic’s brand core value, direction and promise)
  - Set a budget, and meet monthly KPIs:
   Increase the number of visitors in GWC
   Increase time spent on GWC
   Increase buy now button clicks
  - Develop new strategies but not limited to Influencer Marketing, Geo targeting Marketing and Collaborative Ads.
  - Study competitors’ behavior. (SWOT analysis)
  
  • Develop Social Networking Channels (Facebook, Twitter, Instagram and YouTube) for:
  - Brainstorm new and creative growth strategies.
  - Communicate and plan with Product Specialists to know roadmap and to plan product push effectively.
  - Suggest offline to online activations.
  
  • Contact and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
  
  • Use Google Analytics, Google AdWords, Google Trends and other relevant sites to track target markets search behavior.
  
  • E-commerce Management